โ๐๐ ๐๐ซ๐ ๐ ๐จ๐ฏ๐๐ซ๐ง๐๐, ๐จ๐ฎ๐ซ ๐ฆ๐ข๐ง๐๐ฌ ๐๐ซ๐ ๐ฆ๐จ๐ฅ๐๐๐, ๐จ๐ฎ๐ซ ๐ญ๐๐ฌ๐ญ๐๐ฌ ๐๐จ๐ซ๐ฆ๐๐, ๐๐ง๐ ๐จ๐ฎ๐ซ ๐ข๐๐๐๐ฌ ๐ฌ๐ฎ๐ ๐ ๐๐ฌ๐ญ๐๐, ๐ฅ๐๐ซ๐ ๐๐ฅ๐ฒ ๐๐ฒ ๐ฆ๐๐ง ๐ฐ๐ ๐ก๐๐ฏ๐ ๐ง๐๐ฏ๐๐ซ ๐ก๐๐๐ซ๐ ๐จ๐. ๐๐ญ ๐ข๐ฌ ๐ญ๐ก๐๐ฒ ๐ฐ๐ก๐จ ๐ฉ๐ฎ๐ฅ๐ฅ ๐ญ๐ก๐ ๐ฐ๐ข๐ซ๐๐ฌ ๐จ๐ ๐ญ๐ก๐ ๐ฉ๐ฎ๐๐ฅ๐ข๐ ๐ฆ๐ข๐ง๐โ
(๐๐๐ฐ๐๐ซ๐ ๐๐๐ซ๐ง๐๐ฒ๐ฌ โ ๐๐๐ญ๐ก๐๐ซ ๐จ๐ ๐ฉ๐ฎ๐๐ฅ๐ข๐ ๐ซ๐๐ฅ๐๐ญ๐ข๐จ๐ง๐ฌ ๐๐ง๐ ๐ฉ๐ซ๐จ๐ฉ๐๐ ๐๐ง๐๐)
Back in the early 1980โs one of the books that was a go to read for business branding marketing and promotion was ๐๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐ : ๐๐ก๐ ๐๐๐ญ๐ญ๐ฅ๐ ๐๐จ๐ซ ๐๐จ๐ฎ๐ซ ๐๐ข๐ง๐. I read it numerous times and gave copies away to people who displayed an interested.
It was instructive to say the least and made quite apparent that branding, image, marketing and promotion are about two things. Perception (perception is reality) and psychology.
That is, what makes the consumer tick? What are their hot buttons and how these can be manipulated and activated?
It covered the battles between everything from colas to cars. Who was on top and why.
Essentially it all comes down to owning the prime real estate inside the mind of the consumer. Once implanted itโs very difficult to shift even though the other product(s) maybe superior.
We all buy products out of habit and we donโt know why. We just do.
The political left must have read the book as well because they see their mission as a branding, badging and marketing exercise even though their political product is inferior and injurious to the national health.
Even down to manipulating and softening the language with euphemisms to make their โproductโ sound more appealing and in many, if not most cases the opposite of what it actually is.
Gender affirming care for body butchery and mutilation is one of the most recent examples. Family planning, for abortion is another.
The left is very good at positioning, colouringย and characterising not just their policies but their opposition as well, before they’ve even had an opportunity to position and market themselves or their ideas as a competing political product.
Once a perception of a political opponent and their ideas is created as hard right or a religious nutter for holding the most moderate commonsenseย views, it is very hard if not impossible to shift.
Once a political opponent is characterised and coloured as hard right for example it is a very difficult image to shift.
Itโs not just a matter of getting in first and cornering the market of language, of what constitutes misinformation and hate speech but getting their view into the head of the consumer first.
The left has understood this since advertising and public relations legend Edward Bernays developed the idea of propaganda (read by such luminaries as Adolf Hitler, no less, Josef Goebels and Hitlers film maker and producer of his rallies, Leni Riefenstahl.
Conservatives still haven’t caught on. They just donโt get it.