The thing about the dumping of Net Zero is that I think it’s only being talked about by political insiders, the media, political junkies, climate zealots, believers and aficionados.
It’s an in-house echo chamber.
Does the average person even know or understand what it is? It’s niche and esoteric.
There needs to be an information campaign that ties it all back to their electricity bill. Then they’ll get it, even if not understanding the minutiae.
A light, engaging and snappy education campaign perhaps in 4 or 5 minute capsules explaining the entire climate hoax and the intersection between climate, co2 and net zero similar to the Prager U, Info vignettes on myriad subjects.
The five minute formula will hold and engage. Anything longer and too complicated and they drift off.
The concept of the info capsules could also be applied to other policy areas as well like immigration, population and housing prices, unrealised capital gains and so on.